Vespaway, the new Vespa Blog
Courtesy of Steve Rubel comes work of Vespaway, the cool new blog from popular scooter maker Vespa.
Though the scooters are already enormously popular, Piaggio USA, which makes Vespas, is making a big bet on blogs to help sustain and grow the enthusiasm around the brand. And there's another VespaBlog on the way, with good reason according to VespaBlogs.com:
Piaggio USA feels blogs are an ideal way to connect with Vespa brand loyalists and encourage them to become online evangelists. It is an extension of the scooter clubs that have existed offline for years. One reason is that U.S. scooter buyers are heavy online users. According to internal Piaggio USA research, a full 65% of prospective motor scooter buyers visited the Vespa USA Web site, while 56% visited other sites when conducting research prior to purchase. Piaggio USA hopes that by hosting a transparent peer-to-peer discussion, it will enable more individuals to embrace scootering for a wide array of daily lifestyle needs. In addition, it will enable Piaggio USA to actively listen to consumer feedback in real-time.
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