February 16, 2005
The Blog Economy
EContent magazine's published a fairly thorough overview of blogging business models entitled IN Search of the Blog Economy. There's a big focus on advertising, but little talk of the potential of subscriptions to blog content, as is possible with plugins such as TKPal for Movable Type.
One of the most interesting quotes is about the idea of doing small, targeted blogs as promotion:
Rather than fearing the sometimes monstrously uncontrollably viral quality of blog media, which can spread bad press faster than a cable news cycle, some consumer brands are not only advertising on blogs but embracing the format for themselves. Companies like Nike and New Line Cinema have commissioned Gawker Media to create sponsored, branded micro-sites.
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