December 14, 2004
The Year in Ideas
Also from the New York Times Magazine's Year in Ideas issue, The Blogo Ad. Innovative advertisers are using the weblog medium to connect with people used to the straight talk of bloggers:
From a marketing perspective, blogs make perfect sense. They are cheap to produce, immersive and interactive. It's easy to measure their readership and response rates. For small companies, blogs are a quick and dirty promotional tool that cuts out the middleman; for big companies, blogs are a tool of humanization -- an informal, chatty, down-to-earth voice amid the din of bland corporate-speak.
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